DESIGNING & SHIPPING
A 0→1 Mobile App that turns your Food Photos into a Culinary Journal
THE IMPACT
Live
Deployed PWA
Multi-user
Secure auth
AI-powered
Sonnet vision

THE PROBLEM
AI-assisted design is limited by how well a designer can prompt, steer, and decide what to hand over.

IS DESIGN REALLY "DEAD?"
THE GOAL
Learn to effectively direct AI tools by shipping a product end-to-end, and demonstrate design judgment.
WHAT SHOULD I BUILD?
Build something meaningful from existing data.

Existing habit of photographing everything you eat


Spotify-Wrapped style insights about your food personality, vibe, and top cuisines!
COMPETITIVE ANALYSIS
Most food tracking apps are either too health or utility-focused, or require too much effort with manual logging.
Feature
Atemate
Treatly
Savor
Yummi
Memolli
AI-powered food & cuisine identification
Health-focused tracking
Rating food/restaurant tracking
Culinary identity based on food vibe & palate
~
~
~
Cuisine based World Exploration
Spotify-wrapped style narrative
Yes
No
~
Partial
There is a competitive edge towards personal identity and discovery through food journaling, by leveraging AI insights.

THE PRODUCT
Food Wrapped uses AI vision to turn your food photos into a reflection of your culinary identity.
Focus on the memory, not logistics!
You snap or upload a meal,
An AI vision model autodetects and fills the dish name, cuisine, vibe, and other metadata like date and location for you, so there are no forms to fill in and nothing to tag manually.
Optionally, you can add a memory to remember that meal by!
Over time, the app builds a picture of your culinary identity:
your top cuisines
your evolving food personality and
the regions explored on a world map!

The app is a celebration of food as memory and adventure, and it is deliberately not a calorie counter or a restaurant rating tool.
Your Food, Wrapped!
Whenever you want, the app generates a Spotify Wrapped style recap of your food experiences for any period of time that you can then share on your socials!
THE AI TOOLS I USED AND WHY
I treated each AI tool like a knife in a kitchen.

Claude, as a thought partner and for scoping a PRD

Framework adapted from Tina Huang, "Vibe Coding Fundamentals in 33 Minutes" (2025).
How was it useful?
Claude's knowledge of the competitive landscape was helpful in pressure-testing my idea from multiple angles before designing.
Figma Make, for visual direction
Inter
Inter
WHY INTER?
WHY ORANGE?

I used the TC-EBC framework to prompt Figma Make, adapted from Greg Huntoon, "Cooking with Constraints: A Designer's Framework for Better AI Prompts," Figma Blog
How was it useful?
Figma Make's functional prototype made UX decision-making easier by helping me think of edge-cases faster.
Cursor, for the actual build


How was it useful?
Vibe-coding in Cursor helped me catch and fix real usability problems in the moment instead of discovering them much later.
Cursor enabled me to fine-tune app interactions using real data, such as the horizontal scroll for top cuisine entries
Supabase, Vercel, and the Claude Sonnet API
Supabase handled the database and user authentication.
Vercel handled deployment via GitHub, where I committed continuously for version control.
Claude Sonnet ran the food image vision classification via an API
DESIGN DECISIONS
The AI handled the grunt work, but these were the decisions I owned.
Surfacing privacy without adding friction
The AI vision model flags when a human is detected in an upload, and the user gets a gentle heads up to keep or discard that entry right then and there.
Clear metrics that reward breath over volume

Trying a new dish is worth more than logging the same food again.
Every stat in the app is presented clearly using this logic.
The information architecture tells a story
Photos take priority over numbers because food images carry emotions & memories!
WHAT THIS LOOKED LIKE IN PRACTICE
I do the judgment, AI does the grunt work
THE GOAL
MY ROLE
AI's ROLE
CHALLENGES & CONSTRAINTS
Struggles and how I overcame them…
Auto-detecting food photos from a user's camera roll would have been ideal but it also called for more advanced privacy and security protocols including iOS authentication that were genuinely out of scope for this build.
REFLECTIONS
AI is not innovative but it can help me work faster!
Better prompts = better output
Design 🤝 Code = faster, stronger cross-functional collaborator
Iteration & User Feedback is key!
User Research via social media surveys
Explore deeper the "real-world travel x food exploration" connection
So what's your food personality? 👀
Email me to get access to the app and find out!
tariq.memuna@gmail.com
















